Six Tips for Gutsy Viral Marketing Online Marketing Strategies and Tactics : eMarketing and Commerce

We’ve all heard stories about the man who traded a paper clip for a house, watched as Prince generated an untold amount of publicity for his work by threatening to sue a dancing baby on YouTube for copyright infringement, and laughed when the “Leave Britney Alone!” video grabbed mainstream media attention and caused even more [...]

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What Your Web Site Can Learn from Starbucks

By Gerry McGovern | 10.24.06
Like all great self-service organizations, Starbucks knows that you should never keep the customer waiting….
The July 2006 like-for-like sales for Starbucks were lower than expected. This was rare for such a high-performance company and resulted in an 11 percent decline in the share price after the news was announced.
According to [...]

Six Steps to Jumpstart Your Product and Marketing Strategy

by Niti Agrawal | October 17, 2006
Are you ready to transition a product into new markets or define next generations of a solution? Knowing in which direction to take your product and marketing strategy can be difficult to determine, taking many months and using significant resources.
But by taking the following six steps you can jumpstart [...]

The 10 Biggest Mistakes Marketers Make—No. 5: Using Ad-Hoc Marketing Processes

by Roy Young | October 24, 2006
“What a waste!” Polly muttered to herself as she stalked from the conference room back to her office at Best Goods. The brainstorming session for development of the oral care group’s new product, a toothpaste, had seemed like a good idea when Polly first scheduled it. Yet the actual [...]