Six Tips for Gutsy Viral Marketing Online Marketing Strategies and Tactics : eMarketing and Commerce
We’ve all heard stories about the man who traded a paper clip for a house, watched as Prince generated an untold amount of publicity for his work by threatening to sue a dancing baby on YouTube for copyright infringement, and laughed when the “Leave Britney Alone!” video grabbed mainstream media attention and caused even more interest in Britney Spears’ antics — just in time for her new album release. Now business-to-business marketers are going viral too, picking up on homegrown and consumer interest to push all sorts of products. When you look at some of these high-flying, over-the-top tactics that generate tons of buzz, you begin to ask yourself: “What can my company do to ramp up from nothing to superstar status in such a short time?” Of course, finding the right trick can be difficult and certainly not fool proof, but there is some advice that stands the test of time. READ: Six Tips for Gutsy Viral Marketing Online Marketing Strategies and Tactics : eMarketing and Commerce
