Invention Of the Year: The iPhone – TIME MAGAZINE
By Lev Grossman
Most high-tech companies don’t take design seriously. They treat it as an afterthought. Window-dressing. But one of Jobs’ basic insights about technology is that good design is actually as important as good technology. All the cool features in the world won’t do you any good unless you can figure out how to use said features, and feel smart and attractive while doing it.
